Since the rise of the term content marketing, perhaps three or four years ago, there’s been plenty of talk about the end of SEO and its replacement by this ‘new’ discipline. It’s true that many search agencies have since rebranded or have emphasized their content expertise, but this doesn’t mean that content marketing has rendered SEO obsolete. Far from it. Indeed, the two disciplines should work together, and the use of either has to include both SEO and content if...

For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers. There is far too much data and too few easy-to-follow dashboards to sort it out. To help you out, I’ve put together a list of seven custom and standard reports you...

“In my day, there was no such thing as digital marketing. You studied Comp Sci, used QuarkXpress, made magazines, and you liked it!” I was recently asked by a colleague to present on “How to break into a career in SEO” to students in her college-level advertising course. As I planned my presentation, I actually found it a difficult topic to advise on because, as I like to say, I’ve been doing SEO since there was such a thing back in the ’90s....

Gary Illyes from Google said at the Search Marketing Summit today in Sydney that Google will be updating the page speed ranking factor to specifically look at the page speed of your mobile pages when it comes to the mobile-friendly algorithm. This report came from Jennifer Slegg, who said Gary Illyes from Google said this is months, but not years away from happening. The issue today is that many of the ranking signals Google uses today for mobile rankings are based on...

Search marketers the world over watched with baited breath last week as Google finally unveiled a whole raft of new features and improvements coming to the AdWords platform. Although you could technically lump everything Google announced under the same banner, there was so much new information to digest, there was no way we could condense everything into one post (not that we’d want to). For this reason, the various changes coming to AdWords dominated the WordStream blog in...

SEO has a long history. It’s simply not something new. And before it became this technical, it was merely a matter of content, which is the main focus of White Hat (or sometimes known as organic) SEO. When SEO was yet unconscious, content was almost everything. And right now, content is still one of the main driving factors when it comes to SEO. When content mattered most ‘Content is King’ as they say. And SEO will not argue...

White Hat SEO is a practice used to improve search performance that is in line with terms and conditions of a search engine. In this tutorial, you'll learn: What White Hat SEO is, exactly How White Hat SEO can affect your website and business How to Implement Effective White Hat SEO Tactics Without Breaking the Rules So, What is White Hat SEO, Anyway? White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any...